Marketing report based on industrial analysis Purpose of this assignment To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Scenario As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you also need to carry out a market environment situation analysis using a range of tools and techniques suitable for each market situation.
Consumers have the right and power to decide which companies succeed or fail; so marketers have a major responsibility to ensure their practices are seen as philanthropic without being phony. BrandKarma is the perfect example of one of the means by which consumers make these decisions. Ethical Marketing in General Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility.
Principles of this practice include: The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct. And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers.
These values facilitate best practices when transacting business with the public and all involved. There are 6 ethical values that marketers are expected Principles of marketing report uphold, and these are: Honesty — Be forthright in dealings and offer value and integrity.
Responsibility — Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. Fairness — Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
Respect — Acknowledge basic human dignity of all the people involved through efforts to communicate, understand and meet needs and appreciate contributions of others. Transparency — Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
Citizenship — Fulfill all legal, economic, philanthropic and societal responsibilities to all stakeholders as well as giveback to the community and protect the ecological environment. Canadian Marketing Code of Ethics and Standards and Practices The Canadian Marketing Association also has a code of ethics and standards, which is a self-regulatory guideline for marketers.
Though marketers are responsible for their marketing content, members of the CMA must abide the code. The principles of this code include: Truthfulness, which is an accurate representation of products and support of claims, made. Campaign Limitation covers non-involvement in disparaging or exploitative practices and the protection of vulnerable consumer groups such as children, teenagers, people with disabilities and the elderly.
Merging Social Responsibility and Marketing Companies are aware that consumers are savvy and opinionated. So with this in mind, firms should create an ethically sound marketing plan and integrate it into all aspects of their marketing mix.
Do good not just to look good — focus on being responsible and how your firm can truly help the neighborhood or country.
It is in doing so that your customers, the press, and all those watching will be impressed. Think about long term effects, not short term gains — short sighted companies will undervalue the impact of responsible marketing for instantly gratifying increase. Speak up against company policies that do not reflect the ethical profile of the company — as the face of the company, marketers should voice their concerns when there is a potential for a practice to be seen as unethical.
Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. Next, marketers should forecast the long-term effects of the decisions that pertain to those changes.
Bearing in mind that a company cannot satisfy the needs of an entire society, it best serves marketers to focus their most costly efforts on their target market, while being aware of the values of society as a whole.7 Key Takeaways From Gartner Digital Marketing Conference Marketing leaders learned how to think big, execute smart and deliver growth in a challenging market environment.
Read Now. These four principles create effortless experiences. Read Now. Supply Chain. Supply Chain.
Research. Unit 4: Marketing Principles. Qualification. Pearson BTEC Level 5 HND Diploma in Business. Start date. 03 rd February Deadline/hand-in. 30 th May Assessor. Mehedi Alam. Assignment title. Marketing report based on industrial analysis. To introduce the basic principles of marketing.
To raise awareness of how a business known to the students uses these principles. Suggested Grade Levels: 9thth grade. High School, College, and Adult Business Education Ask each of the pairs to report . PRINCIPLES ON RESPONSIBLE SHARING OF TRUTHFUL AND NON-MISLEADING INFORMATION ABOUT MEDICINES WITH HEALTH CARE PROFESSIONALS AND PAYERS INTRODUCTION The Principles pertain primarily to data and information outside of FDA-approved labeling, and are intended to establish responsible, science-based parameters for accurate and trusted.
United States Department of Agriculture Farm Bill & Legislative Principles The U.S.
Department of Agriculture (USDA) uniquely touches the lives of all Americans daily, through the . author = "Philip Kotler and Veronica Wong and John Saunders and Gary Armstrong".