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How to Write a Summary of an Article? What is the Quartz value proposition to plumbers? What is Aqualisa Quartz value proposition to consumers? The value proposition of Aqualisa Quartz to plumbers is that it is easy to install; it is more profitable because they are able to do more installations.
Because the installation process is less complicated, it takes less time to install only half a day compared to 2 days previously. We will write a custom essay sample on Aqualisa Quartz: Due to a less complex installation process, even apprentices are able to do installations, instead of only certified plumbers.
The Aqualisa Quartz product also delivers excellent results, which gives the plumbers increased credibility with consumers for installing a superior product with less malfunctions.
The value proposition of Aqualisa Quartz to consumers is that it had efficient and reliable water pressure and temperature.
It is safe to use for kids and elderly people. It has a one touch control with a red light indicator which allowed consumers to know when the water reaches the desired temperature. Once the temperature is set, consumers only need to push the one touch control and wait for the light.
It is much easier to install for the DIY sector of consumers since it does not require excavation of the wall to reach plumbing. The Aqualisa Quartz also has excellent design and aesthetics. The control box could now be placed in any space close to a water source and electrical outlet — even in out of sight locations.
Why is the Quartz shower not selling? Sales of the Quartz shower are significantly below expectations. There are a few contributing factors.
Most plumbers are wary of new technology and do not trust it, especially in light of previous electronic control failures. In addition, plumbers establish a comfort level with a particular brand and see changing their preferred product as an unnecessary cost. The uncertainty of its performance, which may result in having to do repair work, plus the time to learn a new product, is seen as a hindrance.
Sales Targeting and Cannibalization. It also creates the threat of cannibalization of the other product lines. Typically, new products should be introduced to existing customers to either capture new revenue or replace aging products. Another approach is to introduce the products to new customers.
In this case, the product poses direct competition and the sales team seems unsure of how to proceed when adding the Quartz to their typical sales process. The solution is for companies to refocus the sales team to target new customers or segment a portion of the sales force to specialize in a particular product line.
Product Testing versus Market Research. The research and development team at Aqualisa seem to do a good job of obtaining feedback from the users and to determine what would make the best user experience.
However, there does not appear to be any feedback gathered from its primary customer base on what problems they are facing, how this new product may solve them, and ultimately how it may benefit the plumbers.
The approach assumes plumbers will catch on because it was simply a better shower. However, that is not the current situation. Aqualisa spent three years and 5. Was the product worth the investment? Is Quartz a niche product or a mainstream product?
The Quartz line product is worth the time and money that Aqualisa spent developing it. The company has been able to create an innovative, break-through product in an extremely mature industry. There werepower shower class units sold in the United Kingdom inso selling just fewer than 20, of such a superior product should be an achievable goal.
The Quartz is a mainstream product that appeals to anyone who can afford it. While the Quartz may have failed to post strong initial sales numbers there is clearly a demand in the United Kingdom and probably the rest of Europe for a product that fixes all of the problems associated with the old plumbing infrastructure that exists in this part of the world.
When there is strong demand and only one supplier that adequately addresses all the consumer needs the only missing ingredient is a proper marketing campaign, which is clearly lacking.Simply a Better Shower specifically for you. for only $/page. Order Now.
With more than 40 years of experience, buy your digital shower, electric shower, power shower, shower mixer or thermostatic bath shower mixer at Aqualisa. Aqualisa Quartz Digital Pumped Thermostatic Concealed Shower Quartz Digital is simplicity itself.
It's safe, powerful, easy to use and can be installed in as little as two hours. Aqualisa Quartz: Simply a Better Shower Case Executive Summary words | 5 pages Situation Aqualisa Quartz, a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.
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